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The behavioral theory of the firm first appeared in the 1963 book ''A Behavioral Theory of the Firm'' by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was the President. Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.〔(【引用サイトリンク】author=Zhang )〕 ==Background== ''A behavioral model of rational choice'' by Herbert A. Simon paved the way for the behavioral model. Neo-classical economists assumed that firms enjoyed perfect information. In addition the firm maximized profits and did not suffer from internal resource allocation problems. Advocates of the behavioral approach also challenged the omission of the element of uncertainty from the conventional theory. The behavioral model, like the managerial models of Oliver E. Williamson and Marris, considers a large corporate business firm in which the ownership is separate from the management. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Behavioral theory of the firm」の詳細全文を読む スポンサード リンク
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